In May 2014, I made a blog-post that details the conceptual design (how things work) when it comes to my latest startup. Since then I have received a steady stream of questions and some feedback related to the work I've been doing.
Now, most of the feedback that I have received is positive, specially when I paint the vision of the (potential) features that can be introduced in a fitness/outdoors related interest based social network.
But I have also received some criticism. The criticism usually comes in the form that this area is overdone. Specially with the emergence of other interest based social networks like fitocracy, pinterest, yaamo and mighty bells e.t.c. Overall, It begets the question, is there really a need for another interest based social network?
First of all, let me state that I find this criticism really valuable. In the words of Vinod Khosla, the most important thing is a reality where "someone disagrees with your point of view". I completely agree with this disagreement statement and I live by these words. I live by these words as this 'reality' forces you to challenge your own assumptions. There are two important reasons for having your assumptions challenged.
1. It creates synergy.
2. It helps shed light on the narrative from a point of view that you might have missed. And doing this could save you time and effort in the long run.
So paying attention to criticism is absolutely necessary for the survivability and success of your initiative.
That being said and to get back to the topic at hand. I'm creating TriboApp for a couple of simple reasons. These are questions or rather hypotheses in my mind. I have come to these hypotheses after observing the social media scene and also society at large. So in essence, what I am trying to do is test my different hypotheses. I believe that helping test these hypotheses is important, as getting the answers to some of these questions could help society at large. There is also the obvious and hugely important benefit of connecting individuals and bringing joy in their lives.
Now, these hypothesis that I have been referring to can be categorized into two groups:
1. Tribes vs Systems - Is that a good model?
I suspect that in most respects the potential for harnessing the collective capability of tribes or smaller teams is overlooked. I don't want to get into the actual cause, as this is just a hypothesis in my mind. Meaning large monolithic systems vs tribes. Although, that would be a very good thought experiment. But if this is true, then this is a major design problem. You'd have to go deeper and look at this problem from a biological (evolutionary), anthropological and societal point of view (psychology, group dynamics). Overcoming this design problem could mean a new way of conducting our lives and solving problems that confounds societies and entire civilizations. Also, overcoming this design problem would result in less waste. Waste that currently exists in the form of human capital that is not utilized, under utilized or utilized for the wrong endeavours as there is a skill mismatch. (task to individual/teams).
2. The social paradox
a. Social networks should be an enabler for connecting people. Not just people who you know, or friends of a friend or someone who you may benefit from (new job, new contract, new project e.t.c).
b. If an individual feels lonely then there should be a social network out there that helps solve that problem!
The emergence and popularity of 'interest based social networks' may be the driving force that gives credence to the two points that I have raised above. Or in other words, these are the problems that are driving growth in this space and will continue doing so.
Overall, I suspect that the way social networking has been done all this time could merely be the tip of the iceberg. There my be a huge untapped market for connecting people. Connecting people based on their interests seems like a logical start. And in a future state this reorganization of groups could fundamentally alter the way we conduct our lives, the nature of work and how society tackles problems big and small.
As with any project, there are many problems that need to be solved before we can get to a future state. Trust relationships, identities and reputation scores (more in the form of tribal knowledge) come at the top of the list.
Personally, I chose to launch a fitness/outdoor focused interest based social network because it has always been an area of passion for me. There are four things that I have done consistently throughout my life and that would be:
As a keen observer, I have always thought about how these interactions can be optimized. That is why I have decided to launch this venture. I chose to go with a fitness/health/outdoors focused social network, because I believe that this market is underserved. And like I've mentioned on my blog before, no one is focusing on 'group-cohesiveness' and 'group-dynamics'.
Can meetup.com or any other interest based social network guarantee that a significant majority of the members within each group get along with each other?
I figured I would take some time to shed a bit more light upon what I'm doing and more importantly why I'm doing it. As always, it will be great to get some feedback as I continue along this path of entrepreneurship. Thank you for reading and a big thanks to everyone who has provided support and feedback to date.
P.s: Please don't forget to signup for the Alpha release, if you haven't done so already. Signup link has been provided below.